About Us

Your Next Adventure Awaits

Whether you are a novice on the water or an expert on the trails, we are here for you. In addition to our great selection of Polaris ATVs and UTVs, Evinrude motors, and Berkshire Pontoons, we have a knowledgeable and friendly staff to help you with anything you need. We'll go above and beyond to help you find what you’re looking for.

A Lasting Legacy

Our journey began in 1953 with Les and Dorothy Rose. They founded East Troy Marine to provide exceptional products and customer service that would last through the ages. And, they certainly have.

In 2005, current owners, Rick (son of Les and Dorothy) and Kathy Rose, took over the family business. Rick grew up alongside the East Troy Marine, and he quickly learned that customer loyalty and satisfaction were essential for continued success in this industry.

Now, over sixty years later, we continue to create a welcoming atmosphere to help you get ready for your next great adventure. And above all, we remain loyal to our longtime customers as they have us.

Don’t Suffer from Dishonest Dealers Anymore

The story always starts out the same...You thought buying your new ATV would be painless. After all, you spent hours online finding exactly what you were looking for at a price that met your budget.

But, the moment the salesperson at the dealership gave you the final price, your expectations were crushed. It was about $800 more than what you saw online. There was a $700 fee to set the machine up and another $100 fee for paperwork. But at that point, you were too tired to put up a fight. You left the dealership defeated and forced to figure out how you were going to scrape up an extra $800.

If this experience is all too familiar to you, then you’ve come to the right place. Because of our honest and helpful service, we’ve stayed in business for over 65 years. We pride ourselves in stating that we will never fall back on sleazy tactics to make a sale. We work with you to make your buying experience enjoyable.

How Can We Help You Today?